SAVEETHA SCHOOL OF LAW, SIMATS organized a webinar on “MARKETING AND BUSINESS STRATEGY"  on  14/05/2022 

“In order to compete with other businesses, there must be effective business plans in place. These business plans have several components, including two essential items - the business strategy and the marketing plan, which outlines the marketing strategy. The main difference between the business strategy and strategic marketing strategy is that the marketing strategy is in place to support the business strategy. Without a business strategy, a strategic marketing plan wouldn’t be necessary. This webinar will focus on the concept marketing and business strategies and strategies used by various reputed companies worldwide”.